After posting the second draft video on YouTube and then once again sharing it around we were able to gather some more feedback to help us further refine our video.
Feedback:
Callum George:
Positive Elements:
Wide variety of camera angles, at varying focal lengths.
Nice use of camera dolly to create moving shots.
Stylistic monochrome effect applied to all shots is inkeeping with the bands prefered style.
The use of a band and vocalist helps to sell the illusion of muscians performing the song in the music video.
The slow motion shots of different obects (such as the fire and gasmask) help to break up the long periods of vocals.
Improvements:
At times the use of slow motion seemed unnessecary and unfitting with the pace of the vocals and instruments.
There were a few incidences where the lip syncing did not quite match up with the intensity of Alex Turners singing voice. Consider cutting to a different angle or shot all together.
At The beginning of the video there is a rather long pause before the song begins to play. Maybe this could be improved by increasing or adding a sound clip of a record spinning.
Consider linking the context of the filler shot to the vocals in the song.
Mrs Hill:
At the start of the video there is a strong beat that starts the song at 4 sec in. I think that you need to cut to that beat - so cut from the record player to the lead singer at the point.
At around 45 sec in you use an effect - kind of like it is aged footage with scratches and a white line that appears to run through the middle of the clip. I like the effect but I think this is the only time you use it. It is a good idea to use effect more than once (to show that you have not just included them because you could.) Maybe every time we that sort of mid shot of the lead singer you should have that effect - then we link the effect to that character. You could add it in to the shot at 1:18. If there are other effects that you have used only once try to incorporate them in somewhere else as well (but with a reason)
At 48 sec in the lead singer stops singing - I think it looks like an error. I would remove that portion of the clip
Not sure some of the slow motions work e.g. at 1:36 - there is a very strong series of guitar notes that is not matched by action. maybe cut to the light at that point - cutting to the beat of the music is a good technique to use and if you use it here you can keep most of the slow motion
Not sure about the shot at 2:08 where you have used a MLS of the lead and drummer. The lead is playing with his hair but we here singing. It kind of break the continuity of the performance. This shot would be better in an instrumental moment
When we see the bass guitarist again at around 2:50 I think you should use the ghosting effect that you used in an early shot with him - again this shows that the effect is linked to the bass player and not just used because it was cool.
And obviously no black patches in the final one...
At around 45 sec in you use an effect - kind of like it is aged footage with scratches and a white line that appears to run through the middle of the clip. I like the effect but I think this is the only time you use it. It is a good idea to use effect more than once (to show that you have not just included them because you could.) Maybe every time we that sort of mid shot of the lead singer you should have that effect - then we link the effect to that character. You could add it in to the shot at 1:18. If there are other effects that you have used only once try to incorporate them in somewhere else as well (but with a reason)
At 48 sec in the lead singer stops singing - I think it looks like an error. I would remove that portion of the clip
Not sure some of the slow motions work e.g. at 1:36 - there is a very strong series of guitar notes that is not matched by action. maybe cut to the light at that point - cutting to the beat of the music is a good technique to use and if you use it here you can keep most of the slow motion
Not sure about the shot at 2:08 where you have used a MLS of the lead and drummer. The lead is playing with his hair but we here singing. It kind of break the continuity of the performance. This shot would be better in an instrumental moment
When we see the bass guitarist again at around 2:50 I think you should use the ghosting effect that you used in an early shot with him - again this shows that the effect is linked to the bass player and not just used because it was cool.
And obviously no black patches in the final one...