Our initial draft of the vinyl cover consisted of two gas mask images. We decided that we wanted more of a contrast between the back and front cover, resulting in us inserting the silhouette image. We took this photo whilst filming at an abandoned warehouse. We feel this reflects our desired moody atmosphere, due to our use of a smoke machine and very high contrast. This is a photo of Alex, who has quite flat hair. To give the impression that the photo is of Alex Turner from Arctic Monkeys, we used the Liquify tool, smudge tool and paint brush in order to give the hair a wavy and slick look. We decided to create our own logo for Innovo Music, which we subsequently used at the bottom of the page as the record label. The simplicity and smoothness of it links in well with the retro Arctic Monkeys style. We think it contrasts the black background well, although we reduced the transparency to 90% to ensure the logo does not distract from the centre image. Next to the logo is copyright information in small font and the website of arctic monkeys and Innovo Music. By publicising the website, arctic monkeys customers would be taken to other forms of products like CDs and Merchandise. This acts as good advertisement for the Band. We did not include a bar code as we feel it would downgrade the retro style and design. We found a solution in the form of a plastic sleeve that covers the vinyl, that will feature a bar code and pricing information. The picture to the right was taken whilst we filmed a gas mask. The photo was taken with slightly longer exposure than normal, giving the smoke a swirly and silky look. One thing we were not happy about regarding the photo was the amount of stones and dirt that was on the ground. We used a spot removal tool and burn tool to clean up this, resulting in an clean and smooth overall image. We did not want to over edit or 'overdo' the front cover design and felt after much consideration that just featuring one logo in the corner would be most effective in conveying the simple, raw style. This logo has a 90% transparency as to not distract eyes from the gas mask, resulting in what we feel to be a design that evokes a moody, retro and 'Arctic Monkeys' feel. Going against conventions of traditional media products, we have chosen to not include the name of the album anywhere on the vinyl cover. This is because to maintain the consistent minimalism and simplicity it made sense to only include the name of the artist, 'Arctic Monkeys' coincidentally the name of this album would have been 'AM', so in a more cryptic way the title is technically present.